A drawback in using Flash websites instead of HTML websites is that it is hard to track the path in which the user follows in a website in order to analyse and assess the effectiveness of that website. “Use It Better” hopes to solve this problem by introducing an analysis service for tracking events and mouse movement in Flash websites. The service will store the data on the servers of Use It Better to allow developer to view stats or even replay whole sessions as navigated through by end users.

Use It Better seems like a very promising project, implementing it in actual websites is supposed be a process that involves simply including the Use It Better class in a Flash project. The service works with both AS2 and AS3.

It is not clear how much the service could affect the performance of Flash websites using it as it could potentially be used to track and record all sorts of information from mouse movement to caching of SharedObject data and XML files. The service could also potentially have privacy considerations as personal data might be recorded in the process (e.g. XML data containing personal information).

Use It Better is currently in private beta. You can sign up to receive an invitation by using the form here.

[via .swfGeek]