Flash Lite developers might have heard about the launch of Nokia’s new Ovi App Store for selling mobile content, applications, and games. The store is thought to be one of the competitors for iTunes AppStore for the iPhone.

The Ovi Store was launched last week for a number of jurisdictions such as Australia and Europe, but not the US (probably because it is not one of Nokia’s biggest markets).

Using the Ovi Store Flash Lite and J2ME developers should be able to distribute their content to an international audience for free or for any cost they specify.

I tried using the App Store with my Nokia e65. I couldn’t (or didn’t know how) to download the Ovi Store mobile application, so I decided to use the desktop web based store instead of using the mobile web based store. Getting an application to the phone is not a difficult process, you select an application, put your phone number, and then you will receive an SMS with the link to download it.

For some reason none of the Flash Lite games or application showed up after I set my phone model to e65. I do not know if there are no Flash Lite 1.1 packed as SIS applications for this model or what.

The number of applications currently available on the store is very small and relatively expensive, especially in comparison to the iTunes App Store. For example, there is only one Twitter client and its costs GBP 8 (around USD 13).

The experience of the store is not perfect, I had to re-submit my phone number for each application I wanted to download. External links from other websites leading to an incompatible application simply showed an error message and did not actually tell me that this applications exists and that I can’t see it because my device is not compatible. Also, the listing of the application highlight the category of the application instead of its name making it quite hard to skim through applications.

TechCrunch wrote a negative review of the store, mainly due to the sluggishness of the website and the unexplained disappearance of many of the applications.

It is not fair to make a final judgement on the store, but there is no doubt that Nokia will have to fix a lot in the Ovi App Store for it to complete with other mobile application stores.